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Post by Dante on Oct 23, 2012 13:01:11 GMT -5
 Note: If you can't view the above image, how about this one?  HarperCollins taking any opportunity they can to ride on ATWQ's coattails, I see. It's awkward seeing such products of the publisher switch - a promo for ASoUE apparently written by Snicket himself coming out the day the first volume of ATWQ comes out but managing to avoid mentioning it entirely... |
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Post by Anka on Oct 23, 2012 13:42:01 GMT -5
Yes, that's interesting. But it's clever to do something like this now because now that WCTBATH is out new younger readers will be interested in Lemony Snicket.
Where did you see this?
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Post by Dante on Oct 23, 2012 13:49:15 GMT -5
I totally agree that it's the right time for the pitch; no better time, really. Snicket's been rising to prominence again all year and HarperCollins have been doing everything they can to take advantage of that, since to a certain extent the publicity is being generated for them for free. It maks sense. And today makes more sense than any other day. As for where I saw it, it's an AuthorTracker e-mail from HarperCollins. You should be able to sign up for it... ah, here (and probably under broader specifications on other HarperCollins sites). |
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Post by Christmas Chief on Oct 23, 2012 15:15:54 GMT -5
Good for HC, though I find "Fall" a rather flimsy premise for promoting a book that's been out six years.
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Post by Dante on Oct 23, 2012 15:26:47 GMT -5
It's more of a flimsy excuse for promoting appropriating the day WCTBATH comes out. Still, at least I'm pretty sure Handler himself wrote it.
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crono288
Catastrophic Captain
Posts: 70
Likes: 45
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Post by crono288 on Oct 23, 2012 16:39:11 GMT -5
The official Facebook page also made another post "announcing" TBB being free online, though the link they provided doesn't actually seem to point to the book itself, just a promo page linking to it for sale on various sites. No mention of ATWQ, obviously.
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Post by Cafe SalMONAlla on Oct 24, 2012 4:37:10 GMT -5
Wow. How embarrassing.
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Post by Dante on Oct 24, 2012 5:30:41 GMT -5
At least Egmont doesn't have this problem.
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